MCGINTY WROUGHT Start a project

Motion house

Photographed already. Never filmed.

Your product has sat for a camera. It has never moved for one. I build cinematic ads from the photos you already own, with no shoot and no studio.

Selected work

Six products, lit and moved.

Every piece starts as a storyboard. Open one if you want to see how it was built.

Cut to whatever length and shape the placement needs.

Energy/10s

Cold light, fast water.

Ice, static and motion blur built so the drink lands before the can is open. The whole spot runs on temperature and speed rather than a single word of product claim.

+ The storyboard

Six frames, locked before a second was generated.

Velox storyboard, six frames
Candles/7s

Seventy hours, three wicks.

Burn time and build detail carried in type, cut against the wax and the lid.

Leather/7s

Fifty-eight grams, nine millimetres closed.

Weight, thickness and card count on screen. The corner guard and the grain each get a frame.

Personal care/10s

A billboard going up at night.

Built at miniature scale on a rooftop set. A register away from the photographed work.

Product photography

One photo in. A set back out.

Each of these started as a single product shot. Every angle, surface and setting after that came from it.

It adds to the photography you already paid for rather than replacing it.

Dyne energy drink cans on ice
Energy
Ridge chips arranged on a table
Snack
Flux electrolyte stick pack in water
Electrolyte
Watches/15s

Steel, sapphire and lume, one detail at a time.

Fifteen seconds moving from the crystal out to the whole case. Halfway through the light drops away and the hands glow alone in the dark, which is the part a photograph cannot reach.

+ The storyboard

Eight frames, locked before a second was generated.

Meridian storyboard, eight frames
Fragrance/10s

A bottle, held longer than a bottle can be held.

Top, heart and base notes told without a word of copy. Smoke, wood and vetiver moving around the glass while the bottle itself never sits still for a camera the way it does here.

+ The storyboard

Six frames, locked before a second was generated.

Onyx storyboard, six frames

The offer

One custom cinematic ad, cut from photos you already own.

Concept to final cut in days. You work with me directly, not a producer and not an account manager.

01

Send your product photos and a sense of the mood you're after.

02

A storyboarded concept comes back, frame by frame, before anything is built.

03

Your finished spot arrives, ready to post.

Start a project